We are not for everyone. We are for the leaders who operate where the stakes are highest and the maps are unwritten. Our partners don't seek a vendor; they require a strategic ally who can navigate complexity and deliver the evidential clarity needed to win.
Our clients are C-suite executives, political leaders, governments, legal counsel, and market pioneers. They share a common conviction: that the greatest risks and opportunities are hidden from plain view, and that gut instinct alone is a liability.
From big business to politics Latenta has been delivering results for a wide range of partners for over a decade. If you can see yourself here, get in touch.
Get In touch
As we aimed to evolve our loyalty app, we needed a map of the Moroccan consumer. Latenta's segmentation uncovered the latent drivers of adoption for both banked and unbanked segments, providing the strategic clarity and penetration plan necessary to achieve a monumental shift: transitioning an entire nation from cash to digital money.
For our most critical strategic initiatives, we need experts who can go where traditional research cannot. Latenta's innovative methodologies are indispensable, from using an AI-powered synthetic boost to robustly segment elusive high-value customers, to running sophisticated market simulations that pinpoint the precise ROI of each product feature. Their work provides the deep, strategic evidence we need to de-risk major investments and build our portfolio with confidence.
How do you measure brand equity in a new industry? There was no playbook, so Latenta wrote it for us. They built the theoretical framework, then delivered the insights across six countries simultaneously. They are our trusted partner for the most critical pieces of strategic research.
Anecdotes from the market aren't enough to build a strategy. We needed hard evidence from the professionals who truly matter—a notoriously difficult audience to reach across several major European countries. Latenta not only accessed them but quantified our brand's position at every level of awareness. For the first time, we had irrefutable proof of our strengths and a clear mandate on where to improve.
In politics, it's easy to lose sight of the fact that behind every number are real people. Latenta helped us see them as they truly are — citizens with genuine concerns, values, and hopes. By enabling us to better understand the people we seek to serve, Latenta helped us offer a vision of a city where institutions work for its citizens. That understanding was instrumental to our success, leading to the best individual opposition result in Belgrade since 2008.
Working with Latenta was a decisive turning point. Their deep understanding of the customer perspective helped us to refocus entirely on the real needs of our consumers.In an environment where brands can too easily fall into the trap of focusing on internal structures, processes, and short-term KPIs, it was incredibly valuable to have an unfiltered outside-in view. Latenta not only provided a precise analysis but also asked the right questions to uncover the why behind customer behavior.
You are responsible for the brand's future. You're not just thinking about the next quarter; you're building a legacy. But the market is shifting, a new generation of customers is proving elusive, and the brand's narrative feels like it's losing its power. You need to move beyond anecdotal evidence and gut feel to understand the deep psychological currents that will define your future market share. You need a blueprint for relevance.
You have one objective: to win. Whether you're an underdog challenging the establishment or an incumbent fighting to hold ground, you know that traditional polling only reveals the surface. You need to decode the electorate's heart and mind—to uncover the hidden tribes, latent motivations, and resonant messages that turn voters into a movement. You require a ruthlessly efficient, data-driven strategy to gain your unfair advantage.
You are about to place a multi-million dollar bet on a new product, service, or development. The cost of getting the features, pricing, or positioning wrong is catastrophic. You cannot afford to launch based on internal opinion or what worked last time. You need a "flight simulator" for your strategy—a way to test every critical decision in a simulated market and engineer an offer so irresistible it's destined to lead.
You are the steward of an invisible, high-stakes asset: reputation. You're tasked with shaping the perception of a corporation, an institution, or even a nation on the global stage. You are investing millions in communications but are "flying blind," with no way to measure what truly shifts opinion. You need to make reputation a measurable, manageable, and steerable force for influence.
You are in a high-stakes legal battle where victory hinges on putting a precise, defensible value on an intangible asset—a patent, a brand feature, a contract term. Expert opinion is not enough; you need unattackable, scientific evidence that can withstand the most intense cross-examination. You need a number that isn't an estimate, but a defensible calculation.
If you recognise your challenge in the descriptions above, it's the right time to talk. Our process is designed for moments of strategic inflexion:
When you are entering a new, unknown market, when you want to accelerate your growth, when a high-stakes decision must be made with confidence, not hope, when you need to persuade a board, an investor, or a jury with irrefutable evidence or when the cost of being wrong is simply too high.
If your challenge demands more than data—if it demands a definitive, evidence-based path forward—then we are built for you.
Let's start the conversation.
