Most agencies observe what people do. We decode why they choose. Our solutions are not off-the-shelf products; they are precision engineered instruments designed to make the invisible forces of your market visible. Each one is a lever to uncover a specific type of latent phenomenon, providing the evidential clarity you need to build powerful strategies, win mandates, and create your unfair advantage.
Move beyond crude demographics to uncover the hidden tribes that define your market. Our proprietary behavioural segmentation reveals the invisible psychological and contextual patterns that truly drive decisions. We don't just identify these lucrative audiences; we deliver a blueprint for activation, providing segments that are immediately and compliantly actionable across Meta, Google, TikTok, and X. This precision-targeting engine consistently delivers dramatic performance lifts, with clients seeing an average 3X increase in conversion rates.
Uncover and size the customer segments that matter most—financially, emotionally, and behaviourally. Move from vague archetypes to bankable tribes, ranked by growth potential, openness to your value proposition and messaging.
Behavioural and psychographic segmentation using strate of the art clustering algorithms. For each segment, we calculate conversion likelihood, unmet needs, white-space, and optimal activation channels—along with ready-to-deploy audience files for Meta, Google, TikTok, and X
Engineer irresistible offerings and de-risk your most critical launches. We create sophisticated market simulations that force target buyers to make realistic trade-offs, revealing what they truly value, not just what they say they want. Our advanced conjoint analysis decodes the hidden psychological drivers of choice, quantifying the exact value of each feature and identifying critical price cliffs. This "flight simulator" for your product strategy ensures you never leave money on the table, structuring offerings that resonate deeply and maximise revenue.
Launch winning products and price points without gambling budget or reputation.
Discrete‑choice “flight simulators” expose price cliffs and non‑negotiable features; Monte‑Carlo scenario testing quantifies upside and downside.
Transform your brand from an intangible feeling into a measurable, manageable, and powerful competitive asset. Our proprietary framework moves beyond simple awareness metrics to quantify the multi-dimensional health of your brand through the eyes of your most important audiences. We benchmark your position against key competitors, isolate the specific attributes that drive consideration and purchase, and deliver a strategic roadmap with precise recommendations to extend your advantages or close critical perception gaps.
Transform your brand from an intangible ‘warm feeling’ into a measurable, manageable and financially accountable asset.
A multi‑dimensional brand equity model that blends emotional and rational drivers, benchmarks competitive standing, and links movements in equity directly to revenue, margin and market‑share scenarios.
Turn abstract perception into a predictable, strategic asset. Our proprietary reputation model reveals how nine distinct facets of reputation influence both subconscious (System 1) and conscious (System 2) audience perceptions. By mapping the precise antecedents of how opinions are formed, we provide a blueprint of the public mind. This intelligence allows for surgeon-like precision in communications, enabling targeted interventions that efficiently shape beliefs and drive desired behaviours with unprecedented accuracy.
Turn abstract sentiment into a steerable growth engine—be that market share, soft power or ballot victories.
The nine-facet reputation model integrates System 1 emotion and System 2 rationale, mapping the path from belief to behaviour.
Maximise Customer Lifetime Value by systematically engineering loyalty. Our proprietary five-tier loyalty framework identifies the specific triggers that graduate customers from passive buyers to active advocates. By understanding the unique motivations and barriers at each stage, we design precision-targeted interventions that advance your customer base up the ladder, dramatically increasing retention, share-of-wallet, and transforming your most valuable asset—your existing customers—into a powerful engine for growth.
Maximise Customer Lifetime Value by engineering progress from passive buyer to advocate.
Five‑tier loyalty framework pinpoints psychological triggers at each stage.
Go beyond customer satisfaction to actively engineer superior customer experiences. Our proprietary framework, born from foundational doctoral research, deconstructs the hidden, multi-stage process customers use to create value from your products and services. We identify the precise moments—from initial goal-setting to final evaluation—where you can intervene to remove friction, provide critical resources, and transform a frustrating user journey into a delightful and successful one. This moves your role from a passive product provider to an indispensable partner in your customer's value co-creation process, building deep, resilient loyalty and turning your customer’s wow moments into your most powerful marketing asset.
Systematically improve the customer experience by understanding and optimising the five-stage process through which customers create value with your offering.
A mixed-methods research design that combines in-depth qualitative journey mapping with quantitative modelling to identify critical leverage points and resource gaps in the customer’s value creation process.
Explore our unique competencies and understand why are our experts in the top 0.01% of research talent worldwide.
A data-driven campaign blueprint that turns voter insight into electoral victory.
We move beyond traditional polling to provide a complete Segmentation, Targeting, and Positioning (STP) strategy. With a proven 80%+ election success rate, we decode the electorate's deep-seated motivations, pinpoint the most persuadable voter segments, and map out the most resonant themes, enabling ruthlessly efficient activation.
A complete strategic playbook, including: deep voter segmentation with rich personas; ready-to-deploy audience targeting blueprints for digital platforms; and evidence-based messaging recommendations to persuade key segments.
A 'flight simulator' that eliminates multi-million-pound guesswork from property development
Our sophisticated model allows developers to test every critical decision—features, layouts, amenities, and price points—in a simulated market before breaking ground. By modelling how real buyers make trade-offs, we transform high-stakes gambles into calculated, profit-maximising strategies.
A data-driven development blueprint, outlining the optimal mix of unit types, amenities, and pricing required to maximise sales velocity and project ROI against the competitive landscape.
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A scientifically robust methodology for quantifying the value of intangible assets, providing unattackable, data-driven evidence for high-stakes litigation.
When a legal argument requires a precise number, expert opinion alone is a liability. We design sophisticated market simulations (choice-based conjoint) that compel representative audiences to make realistic trade-offs, isolating the precise value of the disputed asset—be it a patent, brand feature, or contract term—from all other confounding factors.
A Defensible Valuation Report detailing a clear, quantified price premium for the disputed asset, backed by a full, transparent methodology ready for expert testimony. This provides the statistical certainty required to build a robust, reasonable royalty or damages claim from a foundation of objective, third-party evidence.
When a legal argument requires a prA nation's reputation is a high-stakes driver of tourism, investment, and diplomacy. We decode how a country is perceived by key international audiences, integrating both emotional (System 1) and rational (System 2) drivers to reveal the most powerful levers for building soft power.
A strategic tool to turn a nation's abstract reputation into a measurable, manageable asset.
A proprietary Country Reputation Index that benchmarks performance against peer nations, identifies the key drivers of perception, and provides a strategic roadmap for improving diplomatic and economic influence.
When researching scarce segments like HNWIs or C-suite executives, traditional methods fail. Our scientifically verified AI technology creates statistically valid synthetic respondents from a small core of real data, enabling sophisticated analysis that would otherwise be impossible.
A method to generate robust strategic insights from the world’s most elusive and hard-to-reach audiences.
An expanded, statistically valid dataset that allows for advanced analysis (e.g., segmentation, driver analysis) on niche segments, complete with a full methodology report for total transparency and confidence.
We leverage AI-powered interviewers to conduct hundreds and thousands of one-on-one conversations simultaneously in any language. This unique method captures authentic, unprompted sentiment, bypassing the limitations and biases of traditional focus groups.
A capability that combines the rich narrative depth of qualitative interviews with the statistical power of quantitative data.
A quantified thematic analysis of thousands of conversations, identifying emergent narratives, sentiment drivers, and direct quotes, all presented in an interactive dashboard for exploration.
When strategic decisions can't wait, our agile global infrastructure delivers. We can conduct large-scale polls in over 190 countries, including challenging locations such as Greenland, providing reliable results at speed.
Statistically robust market and voter intelligence from anywhere in the world, delivered in as little as 24 hours.
A complete dataset and a top-line strategic report summarising key findings, critical cross-tabulations, and their implications, ensuring you have immediate, reliable evidence for urgent decision-making.
