Our partners face challenges where the cost of being wrong is simply too high. They don’t require another report; they need a definitive, evidence-based roadmap to win. The following are not just case studies – they are examples of the strategic blueprints we have delivered when everything was on the line.
Trapped in a feature-led "arms race," they were losing sight of what truly made customers feel their photography was a success.
Deployed our Value Co-Creator™ framework, modelling the entire photo-taking journey to quantify what creates a successful customer outcome.
Proved the camera's specs were one of the least important factors, shifting their entire innovation strategy to the user's creative journey.
The Client
A global camera and optics manufacturer facing intense competition from smartphone cameras and agile new rivals.
The brand was trapped in a paradox: visible but not vital, trusted by mothers but ignored by their daughters.
Conducted a deep qualitative dive at scale with 500 customers, using our Brand Equity Maximiser™ framework to find the unspoken truths.
Delivered a blueprint to reposition the brand around "Comfort and Fit," turning a latent customer need into their new, defensible USP.
The Client
An iconic German fashion brand, once a staple in every wardrobe, that found itself respected by mothers but ignored by their daughters.
A key digital loan product was failing to connect with younger customers, with approval rates plummeting to just 25%
Decoded the "money psychology" of a new generation with our Strategic Segmenter™, uncovering a high-value, risk-averse segment the bank was ignoring.
Redesigned the messaging and user experience based on our insights, surging the loan approval rate from 25% to 72%.
The Client
A leading European bank, respected for its stability, facing a quiet crisis: its digital products were failing to connect with a new generation of customers.
They couldn't answer the multi-million-dollar question: "What would make our customers stop here one more time each month?"
Deployed our proprietary Loyalty Accelerator™ framework, a mixed-method approach that mapped the specific triggers for customers to "graduate" up the loyalty ladder.
Uncovered four distinct loyalty segments and the precise levers to systematically increase visit frequency and market share.
The Client
A leading fuel distributor in a competitive MENA market where price is king and loyalty is the ultimate currency.
Their brand was a powerhouse at home but an enigma in the West, putting their entire international marketing investment at risk.
Deployed our Brand Equity Maximiser™ in a multi-layered global study, quantifying their reputation and uncovering their core "force for good" narrative.
Provided a data-driven strategy to build influence in new markets, tailoring messaging for each region's unique perception.
The Client
A leading renewable energy company, a recognised powerhouse in its home region, aiming to build a truly global brand.
Needed irrefutable, scientific evidence of a software feature's value that could persuade a jury and withstand intense cross-examination.
Designed a virtual marketplace using our Offer Optimiser™ methodology, forcing consumers to make realistic trade-offs to isolate the patent's precise value.
Delivered a defensible calculation quantifying the patent's value at a $120 price premium on tablets, forming the bedrock of the damages claim.
The Client
A leading law firm representing a technology patent holder in a high-stakes infringement case against a global consumer electronics giant.
Needed to replace anecdotal stories with hard, scientific proof of their brand's equity to win prestigious national export awards.
Designed a multi-country Brand Equity Maximiser™ study, successfully targeting and engaging a notoriously hard-to-reach audience of elite chefs.
Delivered the irrefutable data needed to secure the "Exporter of the Year" award on their very first application.
The Client
A rising tableware manufacturer from a major emerging market.
How to convince a cash-loving public, including a massive unbanked population, to embrace a new digital world.
Mapped the market's financial psychology using our Strategic Segmenter™, uncovering six latent "money tribes" with unique needs and fears.
Delivered the strategic codebook to de-risk a multi-million dollar launch by tailoring the value proposition for each hidden tribe.
The Client
A leading African loyalty app with a bold vision: to become their nation's leading fintech super app by launching a digital wallet.
A single wrong bet on features or pricing in a saturated real estate market could mean millions in unsold inventory.
Deployed our Offer Optimiser™ "flight simulator," a sophisticated market simulation that forced 800 real buyers to make trade-offs, revealing what they truly value.
Pinpointed a $1.3M price premium for a 1-bedroom vs. a studio, transforming a high-stakes gamble into a calculated, profit-maximising strategy.
The Client
A leading residential property developer in a fiercely competitive Southeast Asian metropolis.
Transform from an unknown with 7% support into a serious contender in just 90 days with limited resources.
Used our Strategic Segmenter™ to go beyond traditional polling, identifying three hidden, high-potential voter tribes for precision targeting.
Achieved a 10-point surge in 48 days with a cost-per-vote 6x lower than the winning party, securing 2nd place overall.
The Client
A new grassroots political movement in a major European capital.
Investing millions in communications while "flying blind," with no way to measure what truly shifts public opinion.
Deployed our proprietary Reputation Architect™ framework, building a "blueprint of the public mind" that integrated emotional (System 1) and rational (System 2) drivers.
Proved that emotional "gut feel" was 4x more powerful than logic, providing a precise, evidence-based blueprint for influence.
The Client
A proud Gulf nation, known for its economic power, seeking to build a deeper, more emotional connection with the British public.
